Crumbl Cookies was founded in September of 2017 and has grown rapidly since then, expanding all aspects of its business from the menu to new store locations.
Everything started with the dream of two cousins, Jason McGowan and Sawyer Hemsley, who sought to create the perfect chocolate chip cookie to bring people from all around the world together. They opened their first store in Logan, Utah and with their idea of an open-concept kitchen expanded them all over the U.S. and even internationally.
Out of the 1040 running across the U.S., there are two Crumbl stores in southwest Austin. One is located in Southpark Meadows on 9600 S I-35 Frontage Rd, and the other is in Sunset Valley on 5207 Brodie Ln. They are open Monday through Saturday from 8 a.m. to 10 p.m. and they are closed on Sunday.
As a unique way of drawing in customers, every week on Sunday around 8 p.m., Crumbl Cookies updates their menu, introducing six different cookies than what they had the week before. This creates anticipation for next week’s flavors and brings sales up since one cookie only comes on the menu a couple times a year.
A weekly rotating menu is not the only thing Crumbl does to include customers. One of the first things you see when you walk in is their open-concept kitchen. This type of kitchen allows customers to view the cookies being made and experience the steps that go into putting a Crumbl cookie together.
Walking into the store located in Sunset Valley, my first thought was that everything looked very put together, starting with the light pink, black, and white color scheme. From the walls and minimal decor to the boxes and packaging were one or all of those three colors.
It was a small space, since Crumbl only offers pickup, delivery, or in store purchases. There’s no spot to sit down and enjoy your cookies in the actual store. The open-concept kitchen took up more than half of the front of the store, where you were able to watch Crumbl workers as you waited in line to order.
Another noticeable thing is the big TV on the side wall, which displays the week’s cookie flavors and the prices of whichever box size you plan on ordering. Laying out on the counter next to the order screen, Crumbl puts out the six cookies of the week, allowing you to see what they look like in person. I found this very helpful, since when it comes to the size of each cookie it’s hard to tell online.
I went at 7 p.m. on a Thursday evening, so it wasn’t as crowded as it normally would be on a Saturday, for example. There were only two other groups of people when I went in to order, so the line moved pretty fast.
When you order, the most common options are a single cookie, a four pack, and a six pack. Crumbl also offers other sizes, like a party box of twelve and extras like milk and gift wrap.
The week of September 2-7, the Crumbl menu consisted of four cookies, one mini cake, and one mini bread as their six items for the weekly menu. I ordered a four pack and chose three out of the four cookies and the mini-cake, which came out to be about a total of $16.80 with tax.
The semi-sweet chocolate chunk was definitely my favorite of the four I tried. I loved how the idea was simple, but the cookie itself had many different flavors that made it one of the best chocolate chip cookies I’ve ever had. The chocolate chips and the bit of salt on the top created the perfect balance of semi-sweet.
The second of the cookie options was a mini cake inspired by the new Beetlejuice movie that came out in theaters on September 6. The cake was dark chocolate flavored with both chocolate and vanilla icing on the inside. I thought it was really cool and unique to base cookies off of upcoming events and thought the dark chocolate flavoring and green and purple sprinkles made for a good representation of the new movie.
I‘ve always loved churros. The cinnamon sugar-flavoring paired with the soft, warm bread is one of my favorite tastes. Sadly, the Crumbl churro cookie didn’t really remind me of a churro at all, it just tasted like cinnamon. However, the cookie’s vanilla icing was deliciously smooth, and overall I thought it was a good fall staple.
The triple chocolate chip cookie is definitely not for everyone, but if you love chocolate this cookie is for you. It’s a chocolate flavored cookie loaded with both milk chocolate and white chocolate chips plus extra dark chocolate chunks. In my opinion however, compared to the other cookies, it was very rich and nothing extremely special.
Overall, the products were good quality and I understand why Crumbl has become popular over the past few years. Even if they might be a tad bit expensive, if you’re looking to try unique cookie flavors, or need a delicious gift for a friend, I would recommend visiting your local Crumbl Cookies.
