Outdoor Voices is a mindful brand that sells activewear, with a focus on emphasizing healthy choices. The brand’s motto is ‘Doing Things’, as well as ‘Endorphins Make You Happy’ that are used to convey the message that you can feel confident while you are working out. 

The brand target goal is to inspire recreation and help people lead happier, healthier, and more active lives together. Their advertisements are marketed to promote the idea of empowering people to workout with the confidence their athletic wear gives to people. 

The company has grown its brand over the years, but especially through the use of social media. The company’s use of the hashtag ‘#DoingThings’ has gathered over 178,000 posts on Instagram alone, in addition to their Instagram account that has over 418k followers and the Austin account with 30.3k followers.

Outdoor Voices only has one current store location open in Austin, which is located on  606 Blanco St. However the brand has covered a building located at 2201 Lake Austin Blvdblue with blue paint and had written slogans and messages promoting the brand around it. 

The Outdoor Voices Austin team also has an Instagram account that you can follow that shares updates with new events and things happening in the city that you can follow ‘@ovaustin’.